Core Values
SBC Team Culture - We Are Better Together
Our Company’s Culture and Core Values
Our core values reflect our commitment to responsible recycling, exceptional service, and a thriving workplace. They guide us as we protect the environment, prioritize our customers, and foster a culture of teamwork and integrity.
These principles are more than ideals; they are the standards we uphold daily to ensure we meet the highest expectations. Together, they drive us to build trust, deliver sustainable solutions, and create a positive impact for our team, our customers, and the planet.

Customer and Values Focus
- Customer Love: We love our customers through kind, personal, in-person, or phone interactions.
- Exceed Expectations: We surprise and delight with exceptional service and quick response times.
- Empathy: We listen to understand the needs of our customers to build strong connections.
- Professional Image: We reflect character and integrity through a clean and professional appearance.

Teamwork and Collaboration
- Unity: We stick together, share the workload, and support each other in all situations.
- Team Spirit: We make others look good and practice healthy conflict resolution.
- No Gossip: We cultivate a positive workplace and address concerns with leaders, not through gossip.
- Money Matters: We share in the financial rewards of the company’s growth and success.

Personal Responsibility and Integrity
- Accountability: We all rely on each other. One team member’s poor work impacts the whole team.
- Ownership: We take pride in treating the company like ours to protect and grow.
- Integrity: We don’t take what is not ours.
- Apologize: We take responsibility and apologize if we’ve wronged someone.
Excellence and Improvement
- Process Discipline: We follow every step in detail and report or update outdated processes.
- Continuous Improvement: We always strive for daily improvements.
- Innovative Ideas: We discuss any new ideas before moving forward with implementation.
- Innovative Minds: We harness our creativity to turn problems into practical solutions.
